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New York police Twitter campaign backfires badly

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New York (AFP) – New York police Tuesday were eating extra helpings of humble pie after asking people to post images of themselves and NYPD officers on Twitter — only to face a deluge of pictures of alleged police brutality.

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook,” the department posted on its NYPD News Twitter feed, hoping to fuel a feel-good, low-cost public relations campaign.

The result was anything but.

Images and tweets of many arrests of demonstrators went viral, including such presumed lowlights as an officer pulling the hair of a handcuffed young black woman and another of the bloodied face of an 84-year-old stopped for jaywalking.

One image showing police after striking a protestor brought the remark “Here the #NYPD engages with its community members, changing hearts and minds one baton at a time.”

 

 

 

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