Dear Fellow Loan Officer,
True confessions time: I’m not your typical loan officer.
I used to be, though. I sat in my office and dutifully took the handful of leads my boss gave me every few days, and I’d make the cold calls. Occasionally someone would answer or call me back…but not usually.
Then I had lunch with an old friend. As we ate, she got four separate calls on her cell from buyers she was setting up loans for. I was extremely envious of her success, so I asked her what her secret was.
“I learned how to do great referral marketing,” she said with a smile. And then, over the course of the next few weeks, she walked me through it, step-by-step, and showed me all her sources…all for just the cost of several lunches on me.